For decades, the consumer goods industry had a tight grip on brick-and-mortar trends, but the competitive advantage that executives now require is a unified view of online and digital market data combined with brick and mortar data to stay ahead of the constantly changing preferences of today’s technologically-empowered consumer.
Utilizing 1010reveal, our high-definition consumer intelligence suite, you can now obtain a total ecommerce market view to uncover emerging opportunities, as well as pinpoint developments, disruptions and vulnerabilities so you can course correct. We published an ecommerce scorecard using Q4 2018 data to provide you the top-level trends that uncover who is winning the online consumer goods battle and the reason why these companies are prevailing.
The insights revealed in this quarterly scorecard can help consumer goods companies like yours to discover actionable insights on millions of US consumers, such as:
Performance Measurement: Detect signals from consumer spending to benchmark against the market or competition
E-Category Management: Drive smarter assortment decisions by channel to increase total sales and optimize spend
Strategic Partnerships: Determine which retailers are driving sales and favored by consumers to allocate trade spend