Which private-label is the top baby brand online? While the internet does not lack crazy products for babies, such as mop onesies and guinea pig-style water dispensers, practical items such as formula and diaper cream are experiencing growth online. With millennials emerging as the new generation of young parents in the United States, ecommerce sales of baby products are booming. Preferences for low-cost, high-quality products and the convenience of online delivery have translated to the way they shop for their little ones. The online baby industry grew 50% over the past year to reach $463 million in sales across seven key categories.
1010reveal’s Baby’s Booming Online report analyzes the baby industry online to assess the competitive landscape and the factors that lead to success in this space.